Traffic management
Resources on measuring marketing channels: which touchpoints earn credit, what ad spend returns and how adoption compounds.
Models
- Attribution modelsFrameworks for deciding which touchpoints earn credit for a conversion.
- ROASA digital marketing metric, similar to ROI, of revenue earned per unit of ad spend.
- Network effectExisting users benefit when a product or service is adopted by additional users.
- AIDA modelThe advertising effect model of the stages a person goes through.