Leads cultivation
Resources on attracting and qualifying prospective customers: who is likely to buy, how buyers differ and how attention turns into action.
Models
- Propensity to buyThe likelihood that a potential customer will purchase, and how to predict it.
- Buyer typesCategories describing consumer spending habits and how to appeal to each.
- Customer journey and conversion funnelThe decision-making stages that lead a buyer to convert.
- AIDA modelThe advertising effect model of the stages a person goes through.